What is Google Skillshop, and is Certification Worth it? (GUIDE 2024)

Google is one of those companies that always seem to be one step ahead of the curve. So it’s no surprise that they offer their own online training program, called Google Skillshop.

The courses offered here can help you learn new skills and get certified in using Google products.

What Exactly is Google Skillshop?

It’s an online learning platform that offers free courses on using various Google products, such as AdWords, Analytics, and more. The courses are self-paced and can be taken at any time. So why would you want to get certified through Google Skillshop?

For one, it can help you stand out from the crowd when applying for jobs. Google is a highly respected company, so having their certification on your resume will definitely give you an edge.

And of course, being certified also means that you know how to use the Google products in question effectively. This can be helpful if you’re already working with these products or plan to do so in the future. Not to mention, it can simply be a fun way to learn more about how Google works!

What Courses Does Google Skillshop Offer?

Google Ads Display Certification

This course will teach you how to create and manage display campaigns using Google Ads. You’ll learn about effective strategies for targeting, bidding, and creative design. Google Ads Display certification is ideal for those who want to specialize in creating display ads.

Course Link: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification

Google Ads Search Certification

This course covers everything you need to know about using Google Ads for search marketing.

You’ll learn how to set up and manage campaigns, optimize your keywords, and create effective ad copy. Google Ads Search certification is perfect for anyone who wants to focus on search marketing.

Course Link: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification

Google Shopping Ads Certification

In this course, you’ll learn how to use Google Shopping to drive traffic and sales to your online store. You’ll learn about creating product listings, setting up campaigns, and optimizing your ads for maximum conversion.

Google Shopping Ads certification is ideal for those who want to focus on e-commerce marketing.

Course Link: https://skillshop.exceedlms.com/student/path/18287-shopping-ads-certification

Google Ads Measurement Certification

This course covers the basics of measuring and reporting on your Google Ads campaigns.

You’ll learn how to use various metrics to assess performance, set goals, and track progress over time. Google Ads Measurement certification is perfect for those who want to focus on data-driven marketing.

Course Link: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification

Google Ads Video Certification

This course covers everything you need to know about creating and managing video campaigns using Google Ads. You’ll learn about targeting, bidding, creative design, and measurement.

Google Ads Video certification is ideal for those who want to focus on video marketing.

Course Link: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification

Google Ads Apps Certification

Ads on apps are booming, and this course will teach you everything you need to know about creating and managing app campaigns using Google Ads.

You’ll learn about targeting, bidding, and other key strategies for success. Google Ads Apps certification is perfect for those who want to learn more about mobile marketing.

Course Link: https://skillshop.exceedlms.com/student/path/29785-google-ads-apps-certification

Benefits of Google Skillshop in 2024

There are several benefits of Google Skillshop which include:

You Gain an Edge in Your Career

If you’re looking to land a job at Google or any other top tech company having Google Skillshop certification on your resume will definitely give you an edge.

These courses are especially helpful if you’re looking to specialize in a specific area, such as search marketing or video marketing.

You Learn at your Own Pace

All of the courses on Google Skillshop are self-paced, so you can learn at your own pace and take them whenever it is convenient for you. So, even if you’re already working full-time, you can still find time to complete these courses.

You get Certified by Google

Google is among the most innovative and well-respected companies in the world. So, by getting certified by them, you’re not only gaining valuable skills, but you’re also receiving certification from a highly respected source.

In addition, these courses are free, so you’re not investing any money in them.

You can use Google Skillshop to Improve your Current Skills

If you’re already using Google products in your work, these courses can help you take your skills to the next level. In addition, if you’re planning to transition into a new career that uses Google products, these courses can help you make the transition.

Whether or not Google Skillshop certification is worth it depends on your goals. If you’re looking to improve your career prospects or learn new skills, then it’s definitely worth checking out.

However, if you’re not planning to use Google products in your work, then the courses may not be as helpful to you. Either way, the courses are free, so it’s worth exploring what Google Skillshop has to offer.

Who Can Opt for Google Skillshop?

Anyone can opt for Google Skillshop. There are no eligibility criteria and the courses are designed for beginners as well as people who are already using Google products in their work.

Getting started with Google Skillshop is easy. Just head to their website and create a free account. From there, you can browse the available courses and start learning.

No matter what your goals are, Google Skillshop is a great resource for anyone who wants to improve their career prospects or learn new skills. These courses are free, self-paced, and can be completed at your own convenience.

So, if you're looking to gain an edge in your career or learn new skills, Google Skillshop is definitely worth checking out.

Wrapping up!

Google Skillshop is an excellent way to gain new skills and improve your career prospects. Moreover, the courses are free and can be completed at your own pace.

So, if you’re looking to learn new skills or get ahead in your career, Google Skillshop is definitely worth checking out. Compared to other platforms, Google Skillshop has its obvious advantages.

For starters, it is developed and maintained by one of the most innovative companies in the world – Google. Secondly, the courses are free and can be completed at your own convenience.